SEO PROCESS AND IMPROVED GOOGLE RANKINGS
Improving natural results on search engines is done through a process that encompasses both on and off site strategies as well as social engagement. While SEO is an ever evolving professional practice, there are many foundation or traditional elements at its core. Below is a list of many of the best practices for SEO as well as more evolved and advanced techniques to guide webmasters and business owners toward better results online.
SEO CODE OF ETHICS
There is an ethical approach to engaging in an SEO campaign and the way a digital marketing agency manages that is weighed within a Code of Ethics. “Black Hat” SEO techniques such as hidden text, cloaking, paid links, content scraping and doorway pages are no longer tolerated and are strictly enforced as they are against Googles Webmaster Guidelines. These tactics will often lead a site to be penalized by search engines and can even cause websites to be removed from the index for extended periods of time.
At Peace Technology, we have made it one of our organizational goals, in addition to our commitment to our customers, to bring a positive name to our industry by promoting “white-hat,” ethical optimization methods. Without resorting to questionable or unethical practices, our ethical approach to SEO enables us to offer our clients peace of mind, something that is not listed on a contract but ingrained in our methods.